A recent report has suggested that 90% of customers may look to spend less when eating out next year due to the ongoing cost of living crisis.
According to IGD's Eating In Vs. Eating Out report, 89% of British consumers will change their habits to save money when dining out, such as using discount vouchers (47%), choosing cheaper main dishes (44%), cutting back on eating starters or desserts (43-45%), drinking tap water (28%), and giving little or no tips (21%). 11% of people surveyed said that they would continue to eat out as normal without making any changes to their spending.
Other highlights from the report include:
Nicola Knight, insight manager and eating out sector expert at IGD, said:
“In 2020, lockdowns forced a strong switch from eating out to eating in, with 2021 showing a gradual return as venues opened and consumer confidence and appetite for going out increased. However, from Q4 2022 and into 2023 there will be a halt to this trend as retail channels start to steal share of stomach from foodservice, reflecting the challenging economic landscape.”