West London

Stamford Bridge is home of Premier League club Chelsea; with a capacity of 40,173, it is the ninth largest venue of the 2024–25 Premier League season and the eleventh largest football stadium in England. 

Regency Purchasing Group came into our business and conducted a full review and activation of our existing bars allowing us to achieve new alignments with market leading brand owners.

They’ve helped us enhance the customer experience in our business (which is very important to us!) via the introduction of new lines and branded products. They’ve also helped re-energise our relationships with our brand owners.

Ben Burton – General Manager

There are three things that are most important to us when it comes to our purchasing decision: sustainability, traceability and provenance.

Regency Purchasing Group was able to work alongside us to ensure that these key factors were at the core of any supplier or brand owner conversations we’ve participated in.

They arranged a supplier day for us so we could meet local and national suppliers tendering for our business and asked them the questions that are important to us.

As a culinary provider to sports professionals, we have to consider the nutritional value of all of our dishes and the Regency team provided and maintained access to that data on our behalf, as well as exploring and suggesting new products and food suppliers to work with.  

Stefan Shamlian – Performance Chef