On Wednesday 20 March, hundreds of partners from across the Regency supplier and brand owner network came together at the Grand Pier in Weston-super-Mare to showcase their products and services at the annual Regency trade show.

The event continues to grow year on year and 2024 was no exception with record numbers in attendance.

During the day, food, soft drinks and non-food partners shared their new and existing products, concepts and services, and discussed future developments, market and consumer trends and of course, shared a generous selection of delicious hot and cold samples.

Day-time exhibitors included: Booker, Holdsworths, Dole, DDF, Unilever, Kraft Heinz, Direct Seafoods, Walls, Froneri, Marshfield Ice Cream, CCEP, Britvic, Pepsico, Polar Krush, Miko, Nisbets, Screwfix, Olleco, Tri-Star, Waste Connect and so many more.

We were also proud to welcome Kris Hall, Founder of The Burnt Chef Project, along with his giant inflatable elephant (the "elephant in the room"), who shared information about the brilliant community interest project, created to remove the stigma surrounding mental health in the worldwide hospitality trade.

For the first time, the event was extended with a drinks showcase starting in the late afternoon, continuing into the evening. Evening drinks exhibitors included: Molson Coors, Butcombe, William Grant & Sons, Jaegermeister, Booker Wines, Fever Tree, Sazerac, Carlsberg Marstons, Freedom Brewery, AU Vodka, Enotria, Diageo, Global Brands, Kopparberg, Pernod-Ricard, Damn, Small Beer, NICE, Days Brewing and more.

Once the event closed, dinner was served for over 150 guests allowing members and valued supply partners to meet in a more relaxed atmosphere, and enjoy a fantastic dinner prepared by Regency's very own Development Chef, Andy Chan and his talented team.

Suppliers and brand owners who attended the trade show shared their thoughts:

"Great interaction with the whole Regency team and buyers - we were made to feel extremely welcome and it was fantastic to have so many Regency customers and Procurement Managers showing so much interest in our brand."

"It was great to meet all the Regency procurement managers and receive genuine customer introductions. Overall, the event was brilliantly organised with assistance on hand at all times - the team couldn't have been more helpful."

Nick Pursey, Head of Commercial Operations at Regency Purchasing Group shared his thoughts on the event:

The Regency tradeshow is one of the most eagerly anticipated shows within our events calendar; it provides our valued suppliers and brand owners the opportunity to showcase their products and services to the Regency team, which includes the UK’s largest network of field-based procurement managers, as well as meeting Regency members from across various industries and sectors.

This year, the addition of the evening drinks showcase elevated the event to a whole new level, allowing us to increase the number of supply partners in attendance, as well as providing attendees with the opportunity to discover exciting new beverage products from drinks supply partners of all sizes, including the leading brand owners, major drinks wholesalers, as well as a selection of independent and challenger brands.

On behalf of myself and the entire Regency team, we would like to thank everyone who exhibited, attended and supported us with the 2024 trade show. A tremendous amount of effort went in to creating an informative, interactive and hugely insightful day for everyone involved.

We're already planning for next year and have some fantastic ideas to make it another show-stopping event!

Day-time Food, Soft Drinks and Non-Food Showcase:

Evening Drinks Showcase: