We're delighted to see Regency Purchasing Group client Forza Wine partnering with our brand partner, East London Liquor Co. to celebrate this year's Negroni Week with a special week-long activation.

Taking place throughout September, guests were able to enjoy £5 negronis all week, bringing together one of London's most popular rooftop wine bars with one of the capital's best-known independent distilleries.

Known for its relaxed atmosphere, carefully curated wine list and seasonal menu, Forza Wine has built a strong reputation for delivering memorable food and drink experiences. By collaborating with East London Liquor Co., the team is giving customers the perfect opportunity to enjoy one of the world's most iconic cocktails at an accessible price during the global celebration of the Negroni.

It's always fantastic to see our clients and supplier partners working together to create exciting experiences that drive footfall, engage customers and showcase great products - it was brilliant to see the activation in action!

As both Forza Wine's procurement partner and East London Liquor Co.'s brand partner, we're proud to help foster collaborations that create value for both businesses and memorable experiences for consumers.