Jimmy's Farm creators launch beer and cider brand to support wildlife conservation

3 October, 2024

Founded by TV conservationist Jimmy Doherty and wildlife specialist Stevie Sheppard, the dynamic duo from Jimmy’s Farm & Wildlife Park (a Regency member), BEAR is on a mission to create exceptional craft beverages that not only taste great but also give back to the planet.

Every sip of BEAR beer or cider supports wildlife conservation efforts around the world, with a focus on protecting endangered species and their habitats. With every drink enjoyed, people are helping to rescue, protect, and preserve the planet’s most vulnerable species and the places they call home.

Bear proudly support leading organisations making a difference in conservation, including:

  • Free the Bears: Rescuing and rehabilitating bears from the illegal wildlife trade
  • Bears in Mind: Protecting bear species and their habitats worldwide
  • Polar Bears International: Conserving polar bears and their Arctic environment
  • Nature’s SAFE: Pioneering techniques to preserve biodiversity for the future
  • Space for the Wild: Ensuring wildlife has safe, thriving natural habitats.

From their bold brews (brewed by sustainable brewery Woodforde's Brewery) to their eye-catching merchandise, BEAR is all about making a statement that you care about the world - by being part of a movement that’s as stylish as it is impactful.

Drinks available include crafted premium lagers, beers and ciders: Moon Bear Misty IPA, Black Bear Stout, Polar Beer Lager, Brown Bear Bitter, Bearry Cider, Sun Bear Cider.

Regency Purchasing Group is proud to have added BEAR to its trusted drinks supplier list - please get in touch if you'd like to add Crafted Conservation beer or cider to your drinks offering.

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