LWC Drinks acquires South East distributor

8 September, 2023

LWC Drinks has recently acquired London and South East independent drinks distributor, Hills Prospect.

This development represents the latest stride in LWC's growth strategy. Headquartered in Chadderton, the two combined businesses will now be establishing a strengthened route-to-market network with an ability to serve a wider customer base while maintaining their dedication to exceptional customer service standards.

Furthermore, this strategic expansion will increase the product ranges available and allowing all customers full access to LWC's exclusive Signature Wine and Brand selections.

Ebrahim Mukadam, Managing Director at LWC Drinks, said:

"We are delighted to be welcoming the fantastic Hills Prospect to the LWC family.

Having built up an incredible reputation for service and knowledge over the last 40 years, Hills Prospect have garnered a real stronghold over the London market.

We see this partnership as a superb opportunity for both businesses to combine skills, shared knowledge, network, and strength to offer customers in the region a service like no other, and we can't wait to get started.

Hills Prospect has earned itself a very well-established and extremely loyal customer base, as such, it is also important to note that the company will continue to operate and trade under its own name and will see no interruption to the incredible service it offers its customers."

Trevor Bowers, Sales FDirector at Hills Prospect, added:

"We at Hills Prospect are truly excited to join the LWC family of distributors. Currently the largest independent drinks distributor in London and the South East, we are proud to be joining the largest independent drinks wholesaler.

Our service and reputation will strengthen and grow with the immense opportunity of being part of a progressive national company.

We remain absolutely committed to offering our loyal customers the high levels of service they are accustomed to from all the departments at Hills Prospect."

The acquisition of Hills Prospect will mark the addition of LWC's 18th UK site. This expansion follows the recent opening of two new depots – LWC Aylesbury and LWC Andover – to cater to London and the South East, as well as the launch of a third depot in the North, LWC Doncaster.

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