Grand opening of world's first immersive role play experience

23 May, 2024

A new play attraction in the form of a miniature recreation of the town its located in has opened.

Little Town Adventures' play experience, situated on Weston-super-Mare's seafront, features local landmarks, including the Grand Pier and the town hall.

Launched by multi-award-winning leisure and childcare group (and long-serving Regency member), Family Adventures Group, the new attraction includes a police station, fire station, supermarkets and a café and it is aimed at children aged between two and eight.

Actors, music and immersive effects bring the miniature town to life, where children are tasked with helping the deputy mayor solve a series of different challenges.

Tom and Laura Filer founded the Family Adventures Group in 2019 after noticing a "significant gap" in the market. The founders commented on their latest venture:

“The combination of role play, theatre, and escape room-style activities enhances cognitive development, social skills, and creativity, making it an exciting, truly holistic and educational adventure for children.”

Regency Procurement Manager, Jordan Jones has supported the attraction with their new opening, while continuing to support their existing sites in and around the South West.

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