Walkers, a brand that has been bringing people together for generations, is building on its commitment to celebrating football fandom by becoming an Official Sponsor of both the FIFA World Cup 26™ and FIFA Women's World Cup 2027™.

The exciting new partnership brings together two titans – the nation's favourite crisp brand and the world's biggest and most popular single sporting event for men and women – to spread the joy of the beautiful game to millions of fans worldwide.

As Official Sponsor, Walkers, alongside a global portfolio of iconic food brands including Doritos, Walkers MAX, Quaker, will bring fans closer to the game than ever before with exclusive experiences, merchandise, consumer activations and more.

To find out more about how you can maximise your snack sales during the FIFA World Cup, get in touch with your dedicated Procurement Manager.