The 2022 World Cup helped boost the UK economy last year through increased sales in bars, pubs and restaurants.
According to data reported by the Office for National Statistics (ONS), gross domestic product (GDP) grew by 0.1% in November 2022, followed by a 0.5% increase in October 2022 associated with Queen Elizabeth II's funeral in September.
As stated by the ONS, the biggest contribution to the November figures came from the food and beverage sector, which showed a 2.2% growth.
Kate Nicholls, UKHospitality chief executive, highlights the important role that hospitality businesses play in contributing to the economy's development and recovery. She commented:
"The World Cup provided a significant boost in November, with pubs and bars reporting sales up 30-40% on matchdays.
This once again shows the power of big sporting events, even in the winter, and the important role our venues play in bringing communities together."
Kate Nicholls also points out the impact that the strike movements had on the industry, which will be reflected in the numbers for the coming months. Kate added:
"While hospitality has yet to recover to pre-Covid levels, in real terms, today's figures demonstrate the role the sector can play in boosting the economy.
While times are challenging right now, with the right support and investment the sector can both survive and thrive; delivering long-term economic growth, creating jobs and continuing its tradition of investing in our communities."
To help you plan ahead and maximise your sales opportunities, we've created a list of all the major sporting events planned in 2023.
And don't forget the additional UK-wide bank holiday to mark the coronation of His Majesty King Charles III on Saturday 6 May (Monday 8 May 2023 will be a celebratory bank holiday).
Dates correct at time of publishing - please check accuracy of all dates before planning your activity.