Brighton Pier Group, which delisted from the London stock market earlier this year, is actively exploring opportunities for the potential sale of some or all of its remaining assets, including its eponymous seaside tourist attraction.

The Luke Johnson-chaired business owns Brighton Palace Pier, as well as five premium bars nationwide (of which three have been disposed), eight indoor mini-golf sites and the Lightwater Valley Family Adventure Park in North Yorkshire.

The company said it was uncertain whether there would be “sufficient cash resources” to repay its debts, meaning selling off some of its assets was almost inevitable. They said:

“The timeline for these processes is not yet certain. It is the view of the directors that sales processes, if successful, for these remaining assets is in the best interests of all of the group's stakeholders, and that these measures, combined with cost-saving opportunities, will enable the group to remain resilient in the face of an extremely challenging trading environment that appears set to continue in the short to medium term. The group will continue to pursue cost-saving measures across all areas of the business whilst these processes are carried out.”

In its latest accounts, directors of the company blamed “significant increases in the national living wage, national insurance and a reduction in retail, hospitality and leisure [business rates] relief” which continued to “bear down on operating margins across the business”.

It is also “actively in discussions” with its lenders on securing potential waivers for loan agreements that it had breached during the year – in July and September. It is also in ongoing discussions with major shareholders regarding a potential refinancing of its bank debt.

Earlier this summer, the business sold its Lowlander bar site in London’s Covent Garden to Urban Pubs & Bars, resulting in a £200,000 gain for the business.

In August, the landlord triggered an early termination clause in the lease for the Livingston site in the group’s golf division. The site was returned to the landlord on 15 August 2025.

In September, Propel revealed that Joe Heanen, who once co-owned Luminar – at the time the UK’s largest nightclub operator – had acquired two Lola Lo sites in Bristol and Reading, from Brighton Pier Group, resulting in gains of approximately £100,000 for the business.

The disposal of the company’s remaining two sites - Embargo Republica in Chelsea and Le Fez in Putney - is expected to complete before the end of this year.

Earlier this week, it was reported that the company was to sell its Lightwater Valley theme park in North Yorkshire. The attraction, which features more than 35 rides, has hit the market for £3m. Lightwater Valley, which is near Ripon, first opened in 1969 and attracts more than 230,000 visitors each year. Brighton Pier Group bought the attraction in June 2021 in a £5m deal.