Pubs ‘saved’ by Euro 2024 sales boost

17 July, 2024

Pubs across the UK received a “much-needed sales boost” from the UEFA European Football Championship, despite England narrowly missing out on the winning title.

It comes after pubs and bars across England and Wales were given permission from the government to remain open until 1am on Sunday to mark the occasion of “exceptional national significance”.

Pub operators commented that their sites were "very busy" during the final between England and Spain and “a lot busier” compared to a typical Sunday night. It was also noted that overall footfall was higher for the duration of the 2024 Euros than the previous tournament, which was held three years ago.

According to data from Barclays, which tracks 40% of the UK’s credit and debit card transactions, pub transaction volumes more than doubled on the day of England’s semi-final match against the Netherlands.

Nick Mackenzie, chief executive of pub group Greene King, said:

“The Euros has provided a great boost to the hospitality sector as communities have come together in their local pub to cheer on their national team.”

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