With the popularity of low and no alcohol products on the rise in the UK, the industry calls on government action to align with global alcohol thresholds.

Sales of no-and-low alcohol beer are continuing their upward trajectory, with 2024 poised to see a record 140 million pints sold across the UK.

New data from the British Beer & Pub Association (BBPA) reveals that in 2023 more than 120 million pints of no-and-low alcohol beer were consumed, marking a 14% increase on the previous year.

With Christmas party season in full swing, in December 2023 alone, pubs made 12% of all their no-and-low alcohol beer sales for the year, an increase from 11% in 2022.

The data highlights the growing demand for inclusive options that cater to a diverse range of consumer preferences.

The expansion of the no-and-low category is making pubs more accessible, with 86% of UK pubs now offering at least one no-or-low alcohol beer. This marks a significant leap from just 77.8% in 2019.

Traditional alcohol brands are also responding to the surge in the categories popularity, with companies like Asahi aiming to increase their non-alcoholic production share by 20% by 2030.