We are very excited to announce that we have been appointed to source and develop the food offering at some of the UK’s top attractions. BALPPA, the British Association of Leisure Parks, Piers and Attractions, has named us as its approved food purchasing group. The two-year deal will enable us to work with famous attractions such as Alton Towers, Legoland Windsor, West Midlands Safari Park, the London Eye and Brighton Pier to name but a few of BALPPA's 300 strong membership.
We're looking forward to sharing all the experience and passion that has driven us to boast a membership of 2,400. We pride ourselves on providing keen industry insight and an unrivaled service through utilising strong Supplier relationships to deliver some of the most competitive pricing on the market.
Our National Sales Manager Ben Hoskin had this to say:
“We are excited at the prospect of working with suppliers to develop the hospitality offering at some of the biggest and best-known attractions in the country. We have worked with BALPPA and their members for seven years. This deal is formalising that work, and means we will now be more involved than ever in the strategy and development of the food and beverage offer moving forward. We have already engaged key brands such as Walls Ice Cream, Britvic and Mars, who have all committed to getting involved. Additionally it works well with us also owning the Grand Pier in Weston-super-Mare, because we do what our members do every day. This makes it easier to share operational practice as well as our wider, renowned expertise in procurement.”
“BALPPA is delighted to confirm that our long standing relationship with Regency has developed into a commercial partnership. We look forward to working with the Regency team over the next two years to help our members and our association to make the most of food purchasing opportunities.”Paul Kelly, BALPPA Chief Executive