British Food Fortnight 2025 takes place 26 September to 12 October 2025. This is the 24th year of the national celebration of the diverse and delicious food that Britain produces. 

The two week celebration provides a national platform for leisure and hospitality businesses to promote and sell local, seasonal British food to support local producers, encouraging consumers to reflect on the growing appreciation for British produce.

It not only highlights our culinary heritage but also the increasing consumer preference for locally sourced, high-quality ingredients.

The Rise of British Produce

Recent data shows a significant shift towards supporting British food. According to the Red Tractor Assurance Scheme, 91% of consumers trust food exclusively produced in the UK.

Additionally, over 80% believe it is important to buy British food, reflecting a deep-rooted confidence in standards and practices. It's clear that, although we are experiencing inflation pressures, consumers are still opting for quality and supporting local producers.

Why British Food?

Trust in Standards: UK Produced food adheres to strict regulatory standards, ensuring safety and quality that resonate with consumers

Focus on Quality: Consumers are seeking value but without compromising on quality, often prioritising high quality, locally produced food

Cultural Identity: Celebrating British Food Fortnight, gives a sense of national pride and a connection to local agriculture

Supporting British: Whilst it may not always be a cheaper option, many consumers are willing to pay slightly more to support local farmers and producers.

Gen Z – The New Advocates of British Food

Gen Z is emerging as a pivotal demographic in the food sector.

Despite their exposure to the world food scene via social media, they are still advocating for British Food, particularly meats. Their choices are influenced by a desire for transparency and sustainability in food sourcing. This generation values knowing where their food comes from and the practices behind its production.

As we approach British Food Fortnight 2025, the appreciation for British Food is not just a passing trend but a reflection of deeper values rooted in trust and quality. 58% of shoppers say that the British Red Tractor logo is a deciding factor in their food purchases, and 83% recognise the UKs high animal welfare standards as a reason to trust homegrown food.

Suppliers, producers and brand owners across the Regency network are all playing their part to support British Food Fortnight. Below highlights just some of the ways that our supply chain supports British food, both during this week of celebration, and every day across their business models.